Cannot allocate memory: fork: Unable to fork new process in ubuntu

There are three modules related to this settings. 
prefork, worker and event

First find which module is activated using

a2query -M

Now change its conf file in mods-available. 
In following case, prefork is enabled, so make changes in mpm_prefork.conf

MaxConnectionsPerChild
If MaxConnectionsPerChild is 0, then the process will never expire.
Setting MaxConnectionsPerChild to a non-zero value limits the amount of memory that process can consume by (accidental) memory leakage.

MaxRequestWorkers
A simple calculation for MaxRequestWorkers would be: 
(Total Memory – Critical Services Memory) / Size Per Apache process

In this case the server has 3400Mb of memory allocated, 
250Mb used by mySQL and each Apache thread averages about 30Mb. 
MaxRequestWorkers = (3400– 250) / 30
therefore MaxRequestWorkers = 105

/etc/apache2/mods-available/mpm_prefork.conf

 <ifmodule mpm_prefork_module>   
    StartServers          5
    MinSpareServers          5
    MaxSpareServers         10
    MaxRequestWorkers       100
    MaxConnectionsPerChild  1000
</ifmodule>

Restart Apache.